Elite Media

Warby Parker was established in 2010 by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider. Prior to their establishment there was several small eyewear company’s that monopolized the industry. Warby Parker was created to challenge the traditional business model. They wanted to offer affordable but also stylish eyecare so that more people had accessibility to better eyewear products.

Warby Parker was founded by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider. The creation of the idea was after one of the founders lost a expensive pair of their glasses. When they tried to replace the glasses they were met with outrageous prices. They wanted a premium quality product at a reasonable price. At that time it didn’t exits. Thus the formation of Warby Parker.

Warby Parker was new and they had innovated ideas such as try on at home program. This program allows customers to try on several different frames at home for free. Many online platforms do not allow this and customers do not like this because they want to see what they will look like. Warby Parker listened to the customers and created a program that would address this concern.

The Warby Parker Case has demonstrated the importance of innovation, customer relations, and consumer marketing. They listened to their consumers needs and created a product and service that met the clients needs.